Academic Mindtrek Conference Themes

Conference Themes

(Open) Data

Track Chair: Ossi Nykänen

ICT plays a pivotal role in the development of digital economy, applications ranging from various industry sectors, science, E-Government and E-Learning, to informal group collaboration. The key ingredient in most of these areas is access to well-understood, good-quality data. But what data is interesting and where does it come from? How to access it, analyze it, or to build applications or ecosystems based on it? In the (Open) Data track, we are looking for submissions that introduce methods and applications based on the already available data sets, or describe and analyze new data sets, or both. In addition to the usual scientific peer review criteria, the evaluation of submissions enclosing new data sets includes novelty, design and availability.


Track Chair: Janne Paavilainen

The culture, development and business of games has become increasingly varied. The current trends range from virtual reality and wearable gaming to freemium business models and serious games. Games research is a multidisciplinary field featuring diverse approaches to understand the phenomenon of games and play.

Human-Computer Interaction (HCI)

Track Chair: Pauliina Tuomi

Human Computer Interaction (HCI) track aims to address the affective aspects of design, development and implementation of interfaces and the design of human and technology interaction. The wide field of HCI sets out to discuss issues around human computer interaction modalities, consumer experience, design of computer systems, human aspects, universal media access, ergonomics, communication, novel interaction modalities, privacy, trusted systems, interaction theories, and sociological and psychological factors. The track is targeted to the scientific community dealing with several applied and theoretical aspects of HCI. It brings together people from diverse areas that provide a multidisciplinary forum for academics, designers and practitioners to discuss the challenges and processes of contemporary topics in Human-Computer Interaction.

Media Management and Business

Track Chair: Johanna Grüblbauer

Media business and media management face the challenges of the emergence of new forms of digital media and focuses on leadership practices, business models and value chains. It discusses competition, patterns of media usage, advertising models, and how traditional media can cope with the challenges coming from digital media focusing on media business and media management issues.

Ubiquitous Media

Track Chair: Moyen Mustaquim

Ubiquitous Media track is focused on addressing the underlying concept of ubiquitous computing where different media is considered to be available everywhere- anytime and anywhere. Different new paradigms are used as synonyms of this new concept namely ambient media, ambient intelligence and pervasive computing. Originally this concept was initiated from the early work of tablets, pads and board which literally expanded towards the present mobile computing. This track is aimed to the multi and inter disciplinary research community where computer and social scientists along with anthropologists and philosophers can contribute towards coming up with different radical knowledge. Designers and practitioners from different field of research can under the same hood bring different challenges of Ubi-media and then take a holistic view on how to overcome those challenges by creating new knowledge in this growing research field. The Ubiquitous Media track themes include, but are not limited to, the following subject of interests:

  • Theories and models for Ubi-media
  • Methods of Ubi-media design and evaluation
  • Internet of things
  • Ubiquitous mobile computing
  • Natural user interface
  • Ambient media and ambient intelligence
  • Tangible interface
  • Design and construction of smart ubiquitous device
  • Evaluation of complex Ubi-media design


Track Chair: Markku Turunen

The aim is to gather interactive experience demonstrators from researchers and professionals from the communities related to the topics of MindTrek. The objective for the interactive experience demonstrators is to show the state of the art in the themes of MindTrek for the audience of the whole MindTrek conference

Media Studies

Track Chair: Jaakko Hakulinen

In the digital age, media consumption is constantly changing and social media has blurred the boundary between media producers and consumers. This track concentrate on understanding today’s media consumption practices and changing behaviors, including research on ethical, regulatory, and policy issues. In particular, we welcome work on novel mechanisms for evaluating the impact of intermediality and media convergence including the analysis of social media and networks forming around film and television. The track is dedicated to promoting a broad understanding of film, television, and digital media through theoretical, methodological and empirical research.